Case Study
Founded in 2004, BRANDS is a leading fashion brand that has becomethe destination for men who seek high-quality clothing at affordableprices. Known for its elegant design aesthetic, BRANDS has 30 outletssituated in upscale malls in the UAE, Oman, Qatar, and Saudi Arabia. Atpresent, the stores house six sophisticated brands namely DKS, JackMorgan, Francisco Tolli, Mosaique, Alberto Paolucci, and Binnino.
We were not satisfied with the performance of our LoyaltyProgram. Datanuum team supported us in crafting andimplementing the right strategy that will allow us to managecustomer value in an effective and efficient way. Within 6M ofre-launching the program, we were able to increase theAverage Order Value by 50%
— Jenny Cabago, Marketing Manager
faced challenges with their existing loyalty program: itlacked personalization, failed to engage customers effectively, andhad a very low redemption rate; and therefore was not delivering onits main objectives.
Capitalizing on the capabilities of our Journey platform, Datanuumdelivered and implemented a well-crafted incentive program within 30day that enabled Brands to:
Create a rich customer data foundation that can be actioned in real time.
Setup a cross-country and cross-brands loyalty program that is tailored to customer value and preference.
Enable automated and seamless communication across all communication channels (SMS, Email, and WhatsApp)
Leverage advanced analytics to predict and suggest offers that would resonate with each customer
Rich Data
Rich Data
For Members
ROI
Customers
Growth
Conversion
Transactions
AOV Uplift (YoY)
Returning (YaY)
Members
Activation Per
Year
ROI
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