CASE STUDY
M’OISHÎ
M’OISHÎ is a Japanese confectionary brand created to elevate one's lifestyle and culinary experience. It merges authenticity and craftsmanship with modernism to produce a startling taste. Due to its commitment to excellence, M’OISHÎ has earned the reputation of being the best ice cream shop in Dubai, where every bite is a testament to true dedication.
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MembersAlthough M’OISHÎ’s artisanal ice creams were widely appreciated for their exceptional quality, the brand faced critical challenges in building lasting customer relationships.
Without a clear understanding of their customer base, they struggled to deliver personalized marketing campaigns that truly resonated. This lack of relevant engagement resulted in missed opportunities to strengthen customer loyalty and improve retention — key drivers for sustaining growth in a competitive market
To overcome these challenges, M’OISHÎ partnered with Datanuum, leveraging their team's deep expertise and market knowledge to seamlessly combine loyalty, marketing automation, and customer engagement technologies.
This transformative approach enabled M’OISHÎ to enrich their customer data and deliver an exceptional customer experience.
Key initiatives included:
- Unified Customer Profile Through Data Integration
- Loyalty Program Driven by Smart Data
- Hyper-Personalized Multichannel Marketing
- Feedback-Driven Optimization
Guided by Datanuum's unparalleled industry knowledge and proven methodologies, M’OISHÎ successfully addressed its challenges, significantly boosting customer retention, enhancing loyalty, and delivering tailored, impactful engagement at scale.
Building on this success, the Datanuum team extended M’OISHÎ’s capabilities to mobile by developing a fully integrated mobile app.
This app seamlessly connected with the existing customer engagement and loyalty platform, transforming mobile commerce into a powerful channel for growth.
The app not only provided customers with a convenient way to shop but also enhanced their overall experience with features like personalized offers, loyalty rewards tracking, and instant updates on promotions.
By leveraging the app as both a mobile eCommerce and marketing platform, M’OISHÎ strengthened customer engagement, increased purchase frequency, and delivered a modern, frictionless experience tailored to today’s on-the-go consumers.
Their exceptional expertise and innovative approach led to remarkable outcomes, including a significant boost in customer retention and a notable increase in Average Order Value.
- Carole Moawad, Founder, CEOSee How We Helped Other Great Brands Achieve Their Business Growth Goals
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M’OISHÎ is a Japanese confectionary brand created to elevate one's lifestyle and culinary experience. It merges authenticity and craftsmanship with modernism to produce a startling taste. Due to its commitment to excellence, M’OISHÎ has earned the reputation of being the best ice cream shop in Dubai, where every bite is a testament to true dedication.
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