CASE STUDY
IStyle
Established in 2005, iSTYLE Apple Premium Partner operates one of the biggest chains of Apple stores in CEMEA (Central Europe, Middle East & Africa), running more than 60 dedicated Apple points of sale in 13 different countries.

22% Growth
35% Conversion
18%ATV Uplift (YoY)
32%Returning (YoY)
30%Activation
99%ROI
iSTYLE required a tailored omnichannel solution to effectively engage customers across their entire journey, gain deep insights into their behavior, and deliver personalized experiences aimed at maximizing Customer Lifetime Value (CLV).
Key Challenges:
- Fragmented data across multiple channels, preventing a unified view of the customer.
- Absence of real-time campaign reporting to monitor and optimize performance.
- Lack of an integrated omnichannel strategy bridging online and offline branches.
- Limited personalization capabilities, impacting customer engagement and loyalty.
- High marketing costs with no clear path to optimization.
By leveraging our robust omnichannel engagement platform and advanced product lifecycle automation capabilities, iSTYLE transformed their customer experience and maximized operational efficiency.
Through our tailored solution, iSTYLE was able to:
- Real-Time Data Activation for Smart Engagements
- Loyalty Program for Lasting Retention
- Actionable Feedback for Strategic Improvement
- Upselling with Intelligent Product Journeys
This holistic approach enabled iSTYLE to unlock the full potential of omnichannel engagement, improve customer satisfaction, and drive sustainable growth.
Real-Time Data Activation for Smart EngagementsActivate customer data in real time to deliver precise, context-aware engagements across all touchpoints.
Loyalty Program for Lasting RetentionImplement a customized, dynamic loyalty and rewards program that fostered long-term customer retention.
Actionable Feedback for Strategic ImprovementCollect actionable customer feedback and reviews, providing deeper insights to refine strategies and enhance offerings.
Upselling with Intelligent Product JourneysAutomate upselling and cross-selling with our sophisticated Product Automation Journey, seamlessly guiding customers through relevant and timely product recommendations.
Datanuum's expertise in customer engagement and marketing undefined automation technology was instrumental in designing and implementing our new loyalty program, which has been a game-changer for us.
- Kartik Satija, Ecommerce Head, iSTYLESee How We Helped Other Great Brands Achieve Their Business Growth Goals
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