CASE STUDY

BRANDS

Founded in 2004, BRANDS is a leading fashion brand that has become the destination for men who seek high-quality clothing at affordable prices. Known for its elegant design aesthetic, BRANDS has 30 outletssituated in upscale malls in the UAE, Oman, Qatar, and Saudi Arabia. At present, the stores house six sophisticated brands namely DKS, Jack Morgan, Francisco Tolli, Mosaique, Alberto Paolucci, and Binnino.

Transactions

18%AOV Uplift (YoY)

Customers

32%Returning (YoY)

Members

30%Activation Per Year

Brands struggled with their loyalty program, which failed to deliver on their objectives due to critical shortcomings.

A lack of proper engagement and personalization resulted in generic rewards and interactions that didn’t resonate with customers’ unique preferences or needs. Additionally, the program lacked relevant and timely engagement, missing opportunities to connect with customers at the right moments. As a result, customers disengaged, which led to low redemption rates and minimal impact on loyalty and retention.

CollaborationThe Datanuum team collaborated closely with the marketing team to deeply understand the unique characteristics of their business and customer base.

RevampThis partnership led to a complete revamp of the loyalty program structure, aligning it with the brand's business objectives.

Leveraging the TechnologyLeveraging Datanuum's advanced Marketing Automation and Customer Segmentation tools, the revamped loyalty program was brought to life through highly personalized, relevant, and timely engagement across multiple channels, including SMS, email, and WhatsApp.

Building on this success, the Datanuum team further extended the program's reach to social media platforms, enabling the marketing team to engage directly with customers on these channels.Additionally, Datanuum's tools empowered the brand to target lookalike audiences, expanding their customer base while maintaining impactful and meaningful engagement.

Our loyalty program was underperforming, and we needed a transformative approach to unlock its potential.

The Datanuum team went above and beyond, helping us craft and implement a targeted strategy to effectively manage customer value. Their expertise in personalization, engagement, and automation was a game-changer. Within just six months of re-launching the program, we achieved a remarkable 50% increase in Average Order Value — an outcome that exceeded our expectations and set a new benchmark for success.

- Jenny Cabago, Marketing Manager

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Case Study

BRANDS

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CASE STUDY

BRANDS