CASE STUDY
Dunkin’ Egypt
Dunkin’, the largest coffee and donuts brand in the United States, opened its first branch in Cairo on October 5th, 2015. Today, Dunkin’ Egypt has 51 branches that are spread across Cairo and New Giza
Customers
Surveys
SatisfactionDunkin Egypt sought to elevate customer satisfaction and gather actionable feedback to refine its customer experience.
The goal was to implement a Guest Satisfaction Survey tool that was quick to deploy, user-friendly, and capable of identifying areas for improvement, boosting customer retention, and enhancing overall satisfaction.
Revolutionizing Customer Feedback with QR Code Automation: Dunkin Egypt’s Success with Datanuum
By harnessing the power of QR code technology and automation, the feedback tool required no integration and was fully operational within just two weeks. This enabled Dunkin Egypt to seamlessly gather valuable customer insights while driving engagement and loyalty.
After close collaboration with Dunkin Egypt to align on business objectives and expectations, Datanuum introduced an innovative solution designed to transform customer satisfaction and enrich data collection.
The system not only simplified customer feedback collection but also facilitated the enrichment of critical customer data for advanced segmentation and future targeted marketing
Key features of the solution included:
- QR Code-Enabled Registration and Check-In
- Multi-Language Feedback Accessibility
- Real-Time Complaint Escalation Automation
- Automated Incentive Delivery
With Datanuum’s QR-code-driven, automated feedback system, Dunkin Egypt not only elevated its customer experience but also unlocked opportunities for enriched data-driven marketing strategies
This innovative approach highlights Dunkin’s commitment to leveraging technology for operational excellence and customer-centric growth.
The tool has proven to be incredibly user-friendly for our customers, and it enabled us to gain valuable feedback on key business aspects, including service speed, service quality, and overall customer satisfaction.
- Khaled Anwar, MENA Head of OperationsSee How We Helped Other Great Brands Achieve Their Business Growth Goals
Case StudyDunkin’ Egypt
Dunkin’, the largest coffee and donuts brand in the United States, opened its first branch in Cairo on October 5th, 2015. Today, Dunkin’ Egypt has 51 branches that are spread across Cairo and New Giza
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