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Case Study

Eggspectation

The Eggspectation concept was created by Eggspectation group, with a first restaurant in downtown Montreal in 1993. Our first location in U.A.E opened in April 2014.

Since then, Eggspectation restaurants have become synonymous with innovation, high quality food, excellent service, and a unique and exciting dining experience. It is an upscale casual restaurant group covering breakfast, brunch, lunch, and dinner.

image We have been using Datanuum Customer Data and Engagement platform for the past two years. Its comprehensive loyalty program helped us improve customer retention by 18% and increase average order value by 6%. The customer success team always displays a high level of commitment and does an excellent job with advising us on enhancing our customer journey

— Ihab Hilal, Regional Operation Manager

Eggspectation

Due to increased competition and low retention rates, Eggspectation was looking for a solution that enables them to gather customer insights, improve customer retention and improve occupancy and revenues

Eggspectation leveraged Datanuum Customer Data and Engagement capabilities to:

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    Customer Data

    Unify customer data across all branches and have a Single customer view.

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    Segment Customers

    Segment customers based on Eggspectation unique business needs.

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    Loyalty Program

    Design a data-powered loyalty program with diversified awarding and redemption options.

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    Communication

    Automate omni-channel communications and engage customers with personalized messages that resonate with their needs.

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    Customer Feedback

    Gather customer feedback and benefit from dynamic dashboard and instant response to negative experiences.

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Result

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Customers

9%

Yearly Growth

73%

Conversion

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Transactions

6%

AOV increase

18%

Retention Increase

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Members

12%

Activation Per Year

15%

Sales Uplift

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