Online Ads Optimization

Leverage your first-level customer data to launch audience-specific campaigns on ad platforms

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Boost Your Digital Efforts with Real World Metrics

Easily connect your data with major online Ad platforms – Facebook, Instagram, LinkedIn, Google and others – to efficiently target existing customers and/or lookalike; optimizing your marketing spend and increasing your Ads ROI
Get ahead of the curve by collecting your online data directly into the DATANUUM CDP and control which data, online and offline, to send to the online Ad platforms.

Measure True Value

Account for your ad spend across channels

Target More of the Right People

Create richer audiences based on offline behaviors and attributes

Optimize Your Performance

Make better decisions based on timely insights

Remove Your Reliance on Cookies to Gather Customer Data

Browser cookies are no longer an option to collect customer data online.

With our Ecommerce integration and plug-ins, you can easily collect data directly into your CDP without the need for browser cookies and link that data to your online ads through our conversion API.

Combine your online and offline data to build highly efficient online campaigns across different Ad Platforms.

Fully control your data and what to share with the different Ad Platforms and when.

Leverage Your Existing Customers Data

Through our comprehensive Customer Segmentation product. You can build different relevant audiences based on your customer data across all the different channels. With a few clicks you can target those customers online and more importantly the look-alikes to win new relevant customers.

Targeting the right customers online with the right message will build retention and loyalty while targeting look-alikes will ensure your marketing budget is properly spent to attract the right future customers.

Seamless Integration with DATANUUM Marketing Stack

DATANUUM Online Ads Optimization seamlessly integrates with our full suite of Marketing Technology products like:

  • Customer Data Platform
  • AI-Powered Customer Segmentation
  • Customer Lifecycle Automated Journeys
  • Omni-Channel Campaigns Management
  • Customer Feedback
  • Loyalty Program
  • Vouchers Program

By having Online Ads Optimization as part of our Customer Data and Marketing Management platform, you can immediately and automatically take action based on the online ads, whether they are new leads to convert them to customers or existing customers to provide them with a consistent exceptional experience.


Built for Marketing Teams

Fast Time-To-Value

Launch your CDP and customer engagement suite quickly and give customers the best experience in the shortest time possible.

Easy to Manage

Give marketing teams control with a customer data and marketing platform designed for them and that speaks their language.

Full Support

Get the help you need from on-boarding to best practices from our experienced customer success team.

Leverage your first-party data and bridge the divide between all your marketing activities!

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